I'm not sure what I'm supposed to do with it but I'll try this...
The New England Journal of Antiques magazine has, for some months, been trying to get some air under the "Antiques Are Green" movement.
This is, in a nutshell, an attempt to get younger people to look at antiques in a new way. They've even created a logo which is downloadable at
along with, I believe, an explaination of the entire premise.
I'm thinking this won't change the way kids think about antiques at all. I think there are a lot of baby boomers here who may recall, during the "British Invasion", a lot of American bands tried to sing, and look, like the Beatles, or Rolling Stones. Did you buy into that? I'd bet not.
I just don't think a slogan and t-shirtable logo is going to help the "old fuddy-duddy" image that much of the under 40 group have of us and our antiques.