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Even though I've been 'pinning' with the best of them on my personal Pinterest Board for a few years now, yesterday I set up my first business Pinterest account for the Rio Blanco County Historical Society, of which I am president.

In the process, I read the success stories of other businesses that utilize Pinterest for marketing, and it gave me pause. I do have at least 1/3 of my 125 boards dedicated to antiques and collectibles on my personal account...but what if I launched a full court press using this social media tool with a business account?

Case Study in point is Etsy. 

"Our goal is inspiration—not just sales. We showcase Etsy’s values to drive loyalty and engagement, and we post things that resonate with our community. We maintain a careful balance of Etsy items and other content pinned to maintain authenticity with our audience."

Alison Feldmann, Editor in Chief

Etsy has involved their entire 800,000 online shops by linking them into this effort on Pinterest.

What is your experience? Are you growing your Antique/Collectible business with this visual social media tool?

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Replies to This Discussion

when I list something on our etsy store or our other main hardware web site I post them also on pintrest, also 

That's excellent Craig! You have an edge on your Etsy store since they have also laid the foundation for you to get more exposure.

It was my original intention to grow my market for my vintage handbags, ... then a funny thing happened, I grew hopelessly addicted to pinning and checking out new pins.  Now I have almost 59,000 followers on my boards. I don't think I have missed one single day since joining.


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