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"Few brands have been as effectively and aggressively marketed as Coca-Cola, which was invented in 1886 by John S. Pemberton. Almost from day one, advertising materials, including signs, were produced to trumpet the virtues of the sweet, carbonated beverage. In fact, in his first year of business, Pemberton spent more money on advertising than he took in, producing, among other items, 14 outdoor signs painted on oilcloth and another 45 painted on tin. Today, thanks in part to his early obsession with advertising, Coca-Cola is one of the best-known brand names in the world.
The first metal Coca-Cola signs were lithographed or painted. Known as tackers, these signs were designed to be nailed directly through the metal and onto a wooden wall or fence. Even at this early moment in the company’s history, Coca-Cola understood the power of the celebrity endorsement—by the end of the 19th century, the popular opera singer Hilda Clark was pitching the beverage on rectangular and oval signs, made out of everything from paper to metal.
By 1910 the short-lived era of large outdoor oilcloth signs had come to an end. Because these signs wore out quickly (they were no match for the elements), they were systematical...▼ Read the full article ▼by Collector's WeeklyFor sale on eBay
Anyone a member of the Coca-Cola Collectors Club?
"Ray Kilinski talks about collecting vintage Coca-Cola memorabilia. He discusses the differences between old and new Coca-Cola items, favorite pieces from his collection, and the hobby in general—from the way people specialize to events held by clubs.
I started collecting Coca-Cola memorabilia back in the early 1970s. I was working the night shift at a company, and as I walked home one morning I took a shortcut through the woods and came across an old abandoned barn. I went inside and saw a stack of old Coca-Cola serving trays from the 1950s on one of the shelves. The ones on the bottom and top were all rusted, but all of the trays in between were in mint shape.
Of course, I didn’t know if they were worth anything, but I brought them to an antiques shop and I found out there was a variety of Coca-Cola serving trays. I just started collecting different trays. Before I knew it, I started telling people that I had all these old Coke things in my house, and they started saying, “Well, I’ve got this old Coke sign hanging in my garage. You want it?” So it just snowballed from there.
I only collect vintage Coca-Cola memorabilia, and when I say vintage I mean anything that’s pre-1960. There are a lot of collectors who collect new items, and there’s a lot of new items out there made for the collectibles market. You can buy a lot of things at Wal-Mart, like Cola-Cola tins or plastic cups. I don’t collect any of that.
I always tell people, “if you enjoy collecting it, that’s fine, but don’t think of it as an investment.” They make millions of copies of those things, so it’ll never appreciate in value.
It’s getting harder to collect the older material. A lot of the pieces in antiques shops are overpriced, even the ones that are in bad shape. People think, “I’ve got a Coke item, so it’s worth a lot of money.” It’s not. Coca-Cola items have become known as being highly collectible, so a lot of the pieces in antiques shops are overpriced.
I do look on eBay a lot because at any given time there are more than 20,000 Coca-Cola items for sale. But on eBay, you’re buying without actually touching the item or looking at it in person, and there are a lot of items that are questionable. For example, you’re able to buy Coca-Cola decals nowadays, just the Coca-Cola logo, and a lot of people do that and attach it to an old gumball machine and then advertise it as an old Coca-Cola gumball machine. Coca-Cola never made a gumball machine. You have to do your research."
Love the 'school girl' look in this Coca-Cola advertisement
The Morning Link: "In case you guys didn’t know, one of the secret ingredients of Coca Cola back in the 50s and 60s happened to be cocaine. Yes, cocaine. Did it have much to do with their advertising? Eh, probably not.
But that didn’t mean I shouldn’t share that little piece of information. In any event, let’s take a step back in time to the 50’s and 60’s for these vintage magazine ads for Coca Cola.
Things go better with Coca-Cola...and football! :)
Whitney writes, "I checked a book out of the library last week called Coca-Cola Girls- An Advertising Art History. It's stuffed full of beautiful photos of vintage Coca-Cola advertisements with the 'Coca-Cola girls'. "
Did you know??
I have coke ads ranging from the 1930's to the 1960's. Here are a few more from my collection.
Great Ads! Do you sell any of these in your Etsy shop online?
Ellence, sorry for the late reply. I haven't listed them yet in my etsy store. Plan on doing that in a few weeks though.