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Paul, how do you attract so many buyers to your sales? The answer is fairly simple. Any good company knows the basics of advertising but it takes an extensive background in marketing to attract the right dealers and casual buyers. I learned quite a few marketing techniques during my lengthy career in the commercial real estate field. Those I will keep close to my chest. However, I advertise your sale in newspapers, and multiple forms of internet media outlets including lisaler.com, estatesales.net and of course on www.luckyrabbitestatesales.com. We also use twitter, Facebook, myspace, pinterest, angieslist, blogging and article publishing and a few others. No other estate sale company can match our social media campaigns. I provide all the services mentioned at no cost to you what so ever! Not one red penny! Another key factor is my companies reputation. We are known to be straight shooters and we have great sales! Our subscriber list is modest 1,500 people and we attract hundreds of people at each and every sale we host. They come because they know that they can rely on us to have a sale that hasn't been previewed and picked over. Everything seen in the pictures on our website is guaranteed to be in the sale when the doors open. Some estate sale companies preview the heck out of the sales they host, leaving only the class "B" merchandise leftovers. When choosing a company to handle your sale I suggest you ask them what their marketing plan is. You may be shocked at what you hear or at what don't you don't hear. Also keep in mind a majority of estate sale companies will charge you for all the advertising costs where we don't at Lucky Rabbit Estate Sales.

Paul Dunn



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