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New Service Lets Buyers Inspect Items through Someone Else's Eyes

New Service Lets Buyers Inspect Items through Someone Else's Eyes By Greg Holden 

Seeing is believing. That old maxim applies especially to big-ticket items you're thinking of purchasing online. If you're looking for a car that costs $10,000, $20,000 or more and that has to be shipped to you across the country, you want to make very sure the photos and description are accurate and the seller can really be trusted. Perhaps another saying more accurately describes this: Trust but verify.

That's the way Mark Caywood felt when he wanted to purchase a high-end projector on eBay a few years ago. He wanted to send someone to view the item in person, not necessarily because he felt the listing was fraudulent, but because he wanted to make sure the item was being represented correctly. He realized there was a need for a service that would provide a real live person - a "looker" - to check out the merchandise and make sure it wasn't being unintentionally (or intentionally) misrepresented.


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