Having been in this business for the last ten years or so online and for about 33 years all together, I totally realize that its all about the traffic. We work really hard finding, researching, and displaying out goods only to face getting lost on the web. You can buy books everywhere on seo work and you should. They give you the in depth look you need to make things happen for you, things you must do to survive. My question was what else to do because I wanted even more traffic. The answers came to me in the form of my flea market booth on the weekends. I interact with many people one on one thru the course of the weekend and always make sure to send them to one of my sites to find more examples of what they want. My bonanzle site http://www.bonanzle.com/booths/wildtchoupitoulas
has become my venue of choice for all of my jewelry items both vintage and new. I also put any antiques that call to me at auctions there. My main site is www.helpfulhannahscloset.com
and it is my new orleans site featuring masks and all things mardi gras. The cards have brought me several hundred hits a week on my bonanzle site and my mask site is doing well too.
The second thing that I did was to make sure that every week I run at least one ad in craigs list for my vintage jewelry. I include both the flea market addy and my online address as well. I have seen nothing but huge influx of people off of this ad. Many of them are antique store owners and there sales rarely fall below $100 at a time. Free advertising is an awesome tool. Which brings up my next trick.
I went to the local shoppers newspaper that is given out free all over town. I run an ad in that one for about $10 per month and have many people stopping by the shop because of it. Each of these people also receive my card and eventually show up online, many of them buy as well.
So try a few things of your own that are a bit out of the box, get your business cards out there and you'll see how easy it is to merchandise online.