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I Antique Online

A Community For People Who Buy, Sell or Collect Antiques, Collectibles and Art

Looking to increase your traffic for your website or online store?

Having been in this business for the last ten years or so online and for about 33 years all together, I totally realize that its all about the traffic. We work really hard finding, researching, and displaying out goods only to face getting lost on the web. You can buy books everywhere on seo work and you should. They give you the in depth look you need to make things happen for you, things you must do to survive. My question was what else to do because I wanted even more traffic. The answers came to me in the form of my flea market booth on the weekends. I interact with many people one on one thru the course of the weekend and always make sure to send them to one of my sites to find more examples of what they want. My bonanzle site http://www.bonanzle.com/booths/wildtchoupitoulas has become my venue of choice for all of my jewelry items both vintage and new. I also put any antiques that call to me at auctions there. My main site is www.helpfulhannahscloset.com and it is my new orleans site featuring masks and all things mardi gras. The cards have brought me several hundred hits a week on my bonanzle site and my mask site is doing well too.

The second thing that I did was to make sure that every week I run at least one ad in craigs list for my vintage jewelry. I include both the flea market addy and my online address as well. I have seen nothing but huge influx of people off of this ad. Many of them are antique store owners and there sales rarely fall below $100 at a time. Free advertising is an awesome tool. Which brings up my next trick.

I went to the local shoppers newspaper that is given out free all over town. I run an ad in that one for about $10 per month and have many people stopping by the shop because of it. Each of these people also receive my card and eventually show up online, many of them buy as well.

So try a few things of your own that are a bit out of the box, get your business cards out there and you'll see how easy it is to merchandise online.

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Comment by J. T. Bkins on September 13, 2010 at 12:59am
Penny , your post is nearly a year old. What new marketing tips have you developed and which ones have you dropped. Our nations overall economy seems to have drained the market of those great sells of yesterday. Most of my selling is at my store WallyTomBo's Antiques LLC and not so much online.
Comment by Kimberly Soria on December 27, 2009 at 11:00am
Great stuff! I have an Ebay store, Bonanazle booth and Etsy store. I found using Twitter with only 140 characters that you use allow enough space for the title of your item and you can add the link to the page. I have found this really increased my traffic and sales. I also use Facebook as an advertising tool, pass out my biz card throughout the area and have my own website that I link everything to. I recently found this site and hope this drives more traffic and sale also. Come out and visit us on ebay, etsy, bonanzle or visit our estate sale website:xcntricestates.com. Thanks for the great advice and hope to see some of you in our stores. Happy New Year!!! Kimberly
Comment by Penny on December 24, 2009 at 7:44am
I don't sell on ebay anymore but was a gold power seller on two accounts for four years. If you want me to teach you how I did that just email me at pennywhitlow@aol.com and I will be glad to help you out. There is a trick to it.
Merry Christmas
Comment by anna murray on December 24, 2009 at 5:12am
Penny, thank you for that bit of info. Every lil bit helps. I really struggle with this stuff. I have been a Bronze Top Rated Power Seller on ebay for about 16 mo. and I am trying to find a cheaper route. Well,I really dont mind putting out the money, as long as it keeps coming in. But when my sales are so slow and I put out more than I take in(thats exaggerating)but it feels that way sometimes.I just wanna cry somedays.I joined this junkables.com and its FREE and so easy to get started- They say, " no ebay fees" similar to this site, and so i listed a few things just to check it out. I have a face book page, only got it to advertise,because I just wanna see how this stuff all works out.Well I checked my mail and an invite from scott liscomb to monetise your social network(thats all good stuff) But I added a gal as a friend, who was on the invite list, and that led to adding about 20 more people, most of whom own stores,and then there is this fan stuff, dont quite get it, but I suppose I will, sooner or later..Sorry, but I am just barely learning how to navagate, let a lone insert links, etc.I think I will give craiggs list a try, Merry Christmas and God Bless, thanx again, anna
Comment by J. T. Bkins on December 19, 2009 at 7:44pm
This is a great idea that I will start using right away. Partnering with two friends we opened a brick and mortar store call WallyTomBo's Antiques located at 235 St John's Rd.in Fletcher North Carolina. Besides using Craigs List we are now on WallyTomBo's. Thanks for the tips! If you are ever in Western N.C. be sure to stop by 828-651-9390
Comment by Penny on December 17, 2009 at 4:38pm
yes, the more the better and don't forget other dealers
Comment by MyVintageGeneration on December 17, 2009 at 3:49pm
Great advice - thank you!
I always carry a stack of business cards in my car.
When I'm out and happen to see a table or board w/ other local biz cards, I tack mine up there as well.
Don't know how effective it is, but it's just another way to get your name out there.
Comment by Penny on December 16, 2009 at 11:43pm
Thank you, hope it helps!

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