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Etsy Rolls Out Product Ads in Search Results  

By Ina Steiner
September 29, 2011


Etsy launched its new product advertising program on Wednesday after announcing it for the first time last week. Ads, which are exclusively listings from Etsy's own sellers, began appearing in search results on Wednesday, and user response to the new ads was swift.

"I just searched for "Eiffel Tower Necklace" and came up with notebooks, calendars, etc., and these items were NOT mistagged. Looks like more tweaking is needed. Ugh," wrote one user on the Etsy boards.


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Comment by AntoinettesWhims on October 17, 2011 at 4:28pm

I tried the ads for a week.  It was absolutely not worth the money.


You are paying for impressions based on keywords and not categories.  There were very few ads in the vintage categories so people looking for vintage were not seeing ads for vintage items.  So it follows that folks looking for handmade were seeing ads for vintage items and that was not what they were looking for.

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