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eBay Studies Psychology of Giving and Targets Emotional Gifters By Ina Steiner Auction Bytes

eBay Studies Psychology of Giving and Targets Emotional Gifters By Ina Steiner Auction Bytes

eBay commissioned a survey on the psychology of gifting that shows the majority of American women identify with one
of four types of holiday gifters: Emotional, Practical, Convenience or
Last Minute. More women consider themselves to be Emotional Gifters,
whose shopping behavior focus on planning, personalization and finding
unique, thoughtful gifts for everyone on their list. This is in contrast
to the 21 percent who often give gift cards or cash, and the 16 percent
who feel holiday shopping is something that needs to get done, rather
than a joyful experience.

The survey showed that shoppers seek great selection, but also great value, with nearly all (94 percent)
respondents saying they price-compare when shopping for holiday gifts.
Nearly a quarter (24 percent) plan to comparison shop using a mobile
device this year.

Read More; http://www.auctionbytes.com/cab/abn/y10/m12/i07/s04






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