eBay Buys Hunch to Recommend Products Based on Shopper Tastes

[C. Dianne Zweig Editor's Desk]

eBay Buys Hunch to Recommend Products Based on Shopper Tastes

By Ina Steiner
EcommerceBytes.com
November 21, 2011

eBay has acquired Hunch.com, an online platform launched in 2009 that delivers customized recommendations to its users based on their individual tastes. Hunch's patented prediction technology, known as a "taste graph," uses signals from around the Web to map members with their predicted affinity for products, services, other people, websites, and more, and customizes recommended topics for them.

eBay expects to use Hunch's expertise in machine learning, data mining and predictive modeling to expand and grow merchandising and relevance capabilities to further improve the shopping and selling experience for eBay customers.

According to eBay's press release, "eBay buyers are expected to benefit from Hunch's predictive ability to generate meaningful, yet often non-obvious, recommendations for items available on eBay based on their specific tastes."

 

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http://www.auctionbytes.com/cab/abn/y11/m11/i21/s00