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|Bottle circa 1920 from Flying Tiger Antiques.|
|Malted milk powder.|
Malted milk gained unexpected popularity with explorers who found it ideally portable, and the drink made its way to both the North and South Poles on expeditions. James returned to England to import his American-made product back home and was eventually created a baronet, which meant that people had to call him "Sir" as though he was a knight, and William stayed in Wisconsin, becoming a patron of Antarctic exploration - and like many wealthy patrons, he managed to get something named after him. In his case, he got a mountain range, not just a building. (I'd call that a win.)
Flash forward to 2011, and malted milk powder is most commonly found in brittle, malted milk balls, and the milkshakes that we simply call "malts." It's less popular as a standalone drink in the US, where the major manufacturers are Carnation and Ovaltine, but Horlicks remains popular in the UK, India, and Southeast Asia. Interestingly, India, the brand's largest market, continues to consider malted milk a health food drink aimed at children. Horlicks became popular there in the 1930's, and now 2 billion cups of the stuff are consumed every year. But the formula for Horlicks in India is slightly different than the rest of the world: there, given cultural concerns, the powder is made from buffalo, rather than cows milk. While I doubt the flavor difference is that odd after the manufacturing process is done, it still sounds a bit strange to my Americanized ears. Buffalo milkshakes, anyone?
Funny, I love chocolate covered malted milk balls; can eat a whole box of them. I love chocolate milkshakes and chocolate ice cream.
Chocolate Malteds make me so sick I throw up! Margaritas (with tequila) have same effect. Dunno why...
I have a collection of ice cream scoops, a Mix Master, Hamilton Beach Milk Shake maker, an Orange squeezer machine (like a reamer), and an old shaved ice maker (knuckle buster). Also hand operated egg beaters.