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Pope Benedict XVI’s recent decision to join Twitter demonstrates how significant the social media service has become in all facets of society. The leader of the Catholic Church attracted more than one million followers during his first month on Twitter and joined the ranks of other worldwide religious figures on Twitter ranging from the Dali Lama to Joel Osteen.
What works for the Pope may very well work for your business or nonprofit entity. Twitter offers consultants and business owners a valuable online forum for promoting your brand and building closer relationships with customers and prospects. With 400 million tweets posted daily, it is one of the world’s most active social media services.