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Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because “young people know that stuff.”
Social Business strategy and implementation should be functions inside your company, well-connected to your company’s top decision makers.
Social Business is broader than social media marketing. Effective social marketing programs are engaging and encourage a two way conversation with potential customers. Companies that are successful Social Businesses have created “Digital Villages” where employees collaborate internally to share information with each other as well as with customers, partners and suppliers.