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I Antique Online

A Community For People Who Buy, Sell or Collect Antiques, Collectibles and Art

Howard Schultz on the Importance of Social Media for Business

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz’s new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public appearances. I was fortunate to attend Mr. Schultz’s appearance at the Drucker Business Forum on April 5th. I was particularly struck when he began talking about the value of social media. Here is a highly credible, successful man at the helm of an enormous enterprise – and he gets it. Since social media marketing is the world I live in, I excitedly whipped out the only video recording device in my possession at that moment, my iPhone 4


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