Promoting and Marketing Your Antiques and Collectibles Business

Comment

Comment by rescuelifeproducts on December 5, 2008 at 2:28am

Hello everybody! This site is out of sight, isn't it!
Not only do you have a site that help you learn what you need to do to make your business grow, but it goes the 2nd mile by giving you a collection 'already developed antique business and trained professional who guide you on your way. My question is, How much more coul you ask for than this? Yes! You are in the right place at the right time. Now do the right thing, tell your friends about it! Devote a little time each week or each day, we will all benefit from it.

Comment by C. Dianne Zweig Editor's Desk on November 24, 2008 at 4:19pm

Silk Fair...thank you for taking the time to send along these articles. I am printing them as I write...to review later. Thanks, Dianne

Comment by Silkfair on November 24, 2008 at 11:06am

You can start by reading this article about the buyer's online behavior.
And 10 tips to avoid sales drops in times of recession.

Comment by C. Dianne Zweig Editor's Desk on November 23, 2008 at 12:45pm

Hi Cliff, It took me awhile to figure out what your comment below was in reference to...now I get it...you were responding to Ellene's comment a few messages below....thanks for taking the time to offer your wisdom, appreciated, Dianne

Comment by Cliff Aliperti on November 23, 2008 at 11:58am

Hi Ellene,

It looks pretty snazzy to me. What platform is it built on?

The only thing I noticed that may cause cart abandonment, and I'm not sure if you have enough control over the backend to change this, is that your cart asks me to register at step 1 of checkout. People generally prefer a quick anonymous checkout with option to register at the end of the process. Think about it, you're trying to instill trust through the checkout process and anything causing the customer to think twice about moving forward in the process may cause them to abandon it. The best checkouts are going to be a one or two click process with further options after payment has been made.

Otherwise it looked good to me from a usability standpoint. The only other thing I can think of to create more sales would be ... more stock. Just keep adding. Every product page you add is going to make your site bigger, giving it more reach, expanding the SEO potential, etc.

You're definitely on the right track though, just the fact that traffic is growing tells you that. Keep up the great work!

Cliff

Comment by C. Dianne Zweig Editor's Desk on November 18, 2008 at 10:46pm

Eileen, I could use help with this subject to..I hope folks comment on you post..Im interested as well, Dianne

Comment by Ellene Meece on November 18, 2008 at 10:10pm

What a great idea! I love marketing and will be so happy to learn from this group how to promote my antique & collectible business. I only have an online store that we built ourselves and just started this year. Will this be a good place for others to critique my website? I have worked hard on SEO but I think there might be some basics I'm missing since the traffic has been growing steadily but the sales have not. Thanks!

Comment by C. Dianne Zweig Editor's Desk on November 16, 2008 at 11:02pm

Your Bounty Bernie,

thanks for writing...stay tuned for some ideas...Dianne

Comment by Your Bounty, Bernie on November 16, 2008 at 9:44pm

I am learning about on line marketing, have a long way to go. Too many sellers keep their marketing ideas under wraps. I don't want to steal just learn. IAO has been very helpful in this way & many others. Thanks Your Bounty

Comment by rescuelifeproducts on November 16, 2008 at 4:46pm

Hi. We are glad to be member of a great movement. The marketing of products and services is not a new venture, but the collection of ideas and the will to share those ideas with individual of simular interest central at Iantiqueonline.

One has only to spend a little time on this site to quickly realize the uniqueness of this site. That is why I believe you will benefit from your experience with Iantiqueonline.
Most users of this site has friend that are truely interested in the excitement generated when discussing, buying are selling antiques, but the united effort of its user base is demonstrating that where there is unity of purpose, there is great strenth.
Join us today and see for yourself. Share your discoveries by email while asking your friends to add themselves to the power of many.

• ‹ Previous
• 1
• …
• 6
• 7
• 8
• 9
• Next ›
• Page