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Savvy Publicity Hounds know how to use talk radio to their advantage, even if they’re only calling the show to comment on an issue the host is discussing.
The first hoop you must jump through is to get past the call screener, particularly if it’s a big talk show. Be ready to tell the screener exactly what you’ll say to the host.
Holland Cooke, a talk radio consultant, cautions call screeners to prep callers before they go to the host on-air. Here’s what you can learn from his article Have You Hugged Your call Screener Today?: