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How to Entice Your Local TV News Team to Cover Your Story

By Roshanda Pratt

News just doesn’t happen. Often, it’s planned.

Most TV stations have what’s called  “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station.

This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is truly a meeting of the minds. It begins with the content manager or, in some stations, the assignment manager giving a brief overview of the stories they already know are happening in the next 24 hours. Those stories are compiled onto a grid called a “planner.”

Daily content managers are adding events, tips and story ideas to this planner. This is important because it helps with coverage for the following day.

Read more: http://publicityhound.com/blog/how-to-entice-your-local-tv-news-tea...

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