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Build Your Business Brand: 5 Tips for Becoming a Celebrity Expert BY  The dictionary defines a celebrity as someone with fame.

And in the past, achieving celebrity status was enjoyed only by people who soared to the top in fields such as acting, national sports, politics, and journalism. People whose faces, names, and voices appeared regularly on our televisions, in newspapers, magazines, and on the radio were considered celebrities.

Now, traditional media coverage is no longer necessarily needed to build celebrity status. With all the cool technologies available, almost anyone can become a recognized subject-matter expert — “mini-celebrity” — in their field.

That means even you can propel yourself to stardom and fame. But it takes hard work, dedication, and most of all patience.

Many people ask me how I became an expert contributor for ABC News, Fox Business, Fox News, and other media outlets. I can assure you it didn’t happen overnight. It’s the culmination of many years of effort, but well worth the investment of time and resources.

Here are 5 ways you can begin building your celebrity expert status:

1. Speaking engagements

Create an information-packed presentation(s) and let appropriate organizations, conferences, companies, and groups know you’re available to speak at their events. Remember, your program must be helpful with good tips and resources. It can’t be a sales pitch. If you try to “sell,” you’ll be black-listed quickly. But if you do a good job, the word will spread and opportunities will come your way. Not comfortable speaking in front of a group? Start small. Volunteer to be part of a panel discussion instead of doing a solo presentation. If you’re really struggling with the idea, then hire a speaking coach or join an organization such as Toastmaster’s International.

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