Beauregard the cow stoneware cup, 1950s: Elmer and Elsie's son. Cup is marked "The Borden Company, made in the USA".
Elsie the cow pocket pin, 1970s: Unused old stock (not a reproduction). It measures 1 1/2" in diameter. Top tab is designed to fold over top of pocket
Elsie the cow plate, 1950s: 7 1/4" diameter and excellent. Marked "Oven Proof, Juvenile ware, Universal-Cambridge, made in the USA, copyright the Borden Company
Elmer the cow vase, 1950s: Pottery vase stands 4" tall. It is marked, "Copyright Bordens Company, USA"
Elsie the cow salt and pepper set, 1950s: Scarce two piece s&p set (head and shoulders). Again for Borden's Dairy
Photo and desciptions courtesy of http://www.dowahdiddy.com/ad_char.html