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How Lionel Is Bringing Model Trains To The Digital Age
Lionel’s Battle Train App
One product that they’re using to get into the digital space is their iOS game Battle Train. This free-to-play game takes place in an apocalyptic future where travel is – as you may have guess – limited to railroads. As you travel from one destination to another, you then do battle with other trains. Since its launch last summer, over 130,000 people have downloaded the game.