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Review: Tap, Swipe, Enter - PayPal Wallet Makes Shopping Smart

 


By Brian Cohen
EcommerceBytes.com
November 04, 2011

 

Where else to have a mobile product release than the city where the most mobile transactions in the United States occur - New York, of course!

On Wednesday night I attended PayPal's Shopping Showcase in Tribeca. PayPal had a mockup of their digital wallet, a powerhouse application that provides a near seamless brick-and-mortar shopping experience. "If you can spend it (airline miles, online game credits, loyalty points, gift cards) PayPal will organize and safeguard it for you."

The digital wallet mockup is covered in depth in Forbes' "PayPal's Coolest Mobile Wallet Feature: The Oops Button" (link to Forbes article). The headline refers to the option that consumer

s will have after purchasing an item - changing how they want to pay for it.

 

Read More:

 

http://www.auctionbytes.com/cab/abn/y11/m11/i04/s02

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