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"Few brands have been as effectively and aggressively marketed as Coca-Cola, which was invented in 1886 by John S. Pemberton. Almost from day one, advertising materials, including signs, were produced to trumpet the virtues of the sweet, carbonated beverage. In fact, in his first year of business, Pemberton spent more money on advertising than he took in, producing, among other items, 14 outdoor signs painted on oilcloth and another 45 painted on tin. Today, thanks in part to his early obsession with advertising, Coca-Cola is one of the best-known brand names in the world.
The first metal Coca-Cola signs were lithographed or painted. Known as tackers, these signs were designed to be nailed directly through the metal and onto a wooden wall or fence. Even at this early moment in the company’s history, Coca-Cola understood the power of the celebrity endorsement—by the end of the 19th century, the popular opera singer Hilda Clark was pitching the beverage on rectangular and oval signs, made out of everything from paper to metal.
By 1910 the short-lived era of large outdoor oilcloth signs had come to an end. Because these signs wore out quickly (they were no match for the elements), they were systematical...▼ Read the full article ▼by Collector's WeeklyFor sale on eBay
Do you believe in re-purposing your coke collectibles?
"Coca‑Cola often celebrates the change in seasons and popular holidays through its advertising campaigns. Now that autumn is here we’ve picked out some Halloween-themed ads to share - featuring carved pumpkins, witches’ hats and ‘trick or treaters’… Happy Halloween!"
Coca-Cola and Christmas go together...right? At least Santa is Coca-Cola fan! :)
Please share your vintage Coca-Cola advertising collectibles here!
Clever advertising collectible!
Vintage Coca-Cola Christmas @ Collectors Weekly
"The modern image of a fat, red-suited Santa Claus with a beard is often attributed to Haddon Sundblom, an artist hired by Coca-Cola in the 1930s to promote their product during the winter months. The ads he created portrayed a ruddy Santa Claus bringing cheer with a bottle of Coke, and the image stuck.
There's a wide variety of collectible Coca-Cola Christmas items on the market, including trays, glasses, toy delivery trucks, Santa figurines, snow globes, ornaments, advertisements and other ephemera. Look for old items, condition, and the original Sundblom images."