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I believe that is called cross branding. Bing was very popular in his day and popularity sells products dosn't matter if your a mouse,duck,clown,or teenage mutant turtle.
Our family knew Jimmy Dean's family and they did raise pigs and have their own sausage factory in Plainview Texas. My grandmother used to like to brag that she changed Jimmy's diapers plenty of times because his parents would come over and play music with them until the wee hours of the morning. Years later, after jimmy put in his Jimmy Dean restaurant in Oklahoma City, we took Nanny out there to have a brief visit with Jimmy himself.
Maybe Valley Farm was possessing Bing Crosby?? haha! These are very cool photos, Les!
The Museum of the San Fernando Valley comments on the item.