How to Use the Internet to Promote Your Business

[C. Dianne Zweig Editor's Desk]

How to Use the Internet to Promote Your Business

1. Set up your own website. You can either set up your own website or you can pay someone to set it up for you. You can usually have a nice website designed by yourself for as little as $5.00 per month plus yearly registration of your domain name, the website address. Most importantly, your website needs to have easily navigated layouts, be filled with useful and interesting information and be free of junk or unhelpful things. Avoid using anything that will discourage a customer from lingering; this is one time when some upfront paid advice from a web designer can be well worth it and will pay itself back in no time.

2. Use pay per click advertising. Advertising online has a large reach and is the way many sites thrive or even survive online. You can set a price that you would be willing to pay every time someone clicks on an ad that you write. You only have to pay this when someone clicks on your ad. If no one clicks on your ad, you do not have to pay. These ad formats allow you to set up a daily advertising budget and you have the freedom to cancel and restart your ads any time you want.

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